A11YO is an accessibility and digital readiness checker built for small businesses and agencies who need to know where their website stands – without the overhead of a full manual audit.
I took the product from concept to live MVP: owning the idea, the UX, the design, and the build. The brief came directly from my own experience leading accessibility programmes across 100+ Irish tourism websites. I kept seeing the same problem – businesses who needed clear, actionable guidance but couldn't access or afford specialist support. A11YO is the answer to that gap.
Designing and building a product solo is a different discipline to client work. Every decision lands on you – what to build, what to cut, how to frame it, how to make it useful to someone who doesn't speak your language. That process sharpened everything: the thinking, the design, the ability to move fast without losing quality.
